Located in Philadelphia's Callowhill neighborhood, The Heid is a 96-room apartment-style hotel developed for hospitality brand Sonder. As Creative Director for the project, Christina led the overall design vision, shaping an experience that feels deeply connected to the surrounding community.
A key component of the project was a partnership with Paradigm Art Advisory, through which local muralists and artists were commissioned to create original murals and installations throughout the property. Rather than treating art as an afterthought, the design integrated local creative voices into the guest experience from the outset.
The result is a hospitality destination that celebrates Philadelphia's vibrant arts culture while providing guests with a thoughtfully designed, residential-style stay that feels authentic, engaging, and uniquely rooted in place.